Web Survey Bibliography
Title Gamifying. Not all fun and games
Author Stubington, P.; Crichton, C.
Year 2016
Access date 25.10.2016
Full text PDF (1,60 MB)
Abstract
There has been a lot of attention on engaging online participants to address declining response rates and the risks of poor quality data. Participant availability via panels has plateaued, while completion rates fall and many surveys appear poorly designed. This raises real concerns about the representativeness of participants who are recruited from online panels or client email lists and the quality of their data. This paper reviews evidence from experiments we have run using gamification, some examples of the latest techniques for gamification and considers the practical challenges of implementing gamified surveys for agencies, clients and panel providers.
Access/Direct link Conference Homepage (Abstract) / (Full text)
Year of publication2016
Bibliographic typeConference proceedings
Web survey bibliography - The ASC's 7th International Conference, 2016: Are We There Yet? Where Technological Innovation is Leading Research (4)
- Shorter Interviews, Longer Surveys: Optimising the survey participant experience whilst accommodating...; 2016; Halder, A.; Bansal, H. S.; Knowles, R.; Eldridge, J.; Murray, Mi.
- Gamifying. Not all fun and games; 2016; Stubington, P.; Crichton, C.
- Are interviews costing £0.08 a waste of money? Reviewing Google Surveys for Wisdom of the Crowd...; 2016; Roughton, G.; MacKay, I.
- Observations from Twelve Years of an Annual Market Research Technology Survey; 2016; Macer, T.; Wilson, S.